Build bold +
grow smart.
The podcast for creative entrepreneurs and agency builders. Summer Friday shares the real story of starting, scaling, and disrupting partnership and performance marketing, with big ideas and the guts to back them up.
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Rob, Alicia, Michael + Sarah: new episodes weekly
About the Podcast
The agency playbook. No filter.
Summer Friday is a boutique creative agency disrupting how brands approach partnership and performance marketing. This podcast pulls back the curtain on what it actually takes to build something great: the strategy, the culture, and the hustle behind it.
Every episode is a candid conversation about growing a creative business: attracting the right clients, building a team that thrives, and delivering work that drives real results, not just impressions.
"We say what we mean. We have the confidence to take an authentic stance because our honest perspective is the most valuable thing we can offer."
The Voices Behind It
Meet the Creators
The Summer Friday leadership team: agency builders, strategists, and creative operators who've lived every conversation they bring to this show.
President
A lifelong veteran in the content innovation space, Rob co-founded the groundbreaking boutique Hiccup Media in 2006. After 14 years of scaling and expanding the business, he continues to focus his abilities on assembling key talent and growing successful creative companies. At Summer Friday, he's devoted to building sustainable, trust-based partnerships with leading brands.
Head of Client Strategy
Alicia is "bilingual," having spent her career at both creative branding and direct agencies. She leads the strategy team at Summer Friday and is fully experienced in building a brand, delivering results, and developing strategic campaigns across all audience segments, through every stage of the customer journey. She currently serves as president of the Direct Marketing Club of New York.
Head of Content
Michael developed his skills across the production spectrum with experience as a director and editor for large brands. A big part of Summer Friday's success relies on Michael's ability to provide insight throughout the planning process, from strategy to execution, delivering successful content for brands across all industries.
Head of Finance + Operations
Sarah has brought her strong financial management skills and operational expertise to agencies for more than a decade. A licensed CPA, she ensures all accounts are run efficiently and the tools, resources, and platforms are in place to run successful campaigns. She's also responsible for the recruitment and retention of Summer Friday's close-knit, multi-talented team.
Latest Episodes
Real Talk. Real Growth.
Honest conversations about building a creative business, from landing your first client to scaling a team, disrupting stale agency models, and creating a culture where great work actually happens.
Disrupting the Partnership Model
How Summer Friday is rewriting the rules of performance marketing by moving beyond vanity metrics to build partnerships that actually drive revenue and lasting brand equity.
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Building a Culture That Performs
Great work comes from great people. We break down how intentional culture-building, not perks and ping-pong tables, is the real competitive advantage for growing agencies.
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Starting Small, Thinking Big
The honest story of launching a boutique creative agency from scratch: the early bets, the hard lessons, and why staying right-sized is a strategic strength, not a limitation.
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